Abstract: It has natural selenium-rich resources and excellent ecological environment for developing Se enriched rice in Shitai County. There are a number of selenium-rich rice production base, and “the first village in mountain”,“Shitai selenium rice” and other brands. Because the distribution of selenium-enriched arable land is more dispersed in Shitai County, the detection standard and market supervision of selenium-enriched rice industry were imperfected, and the brand effect is hard to play, which result in the overall competitiveness is not strong. The authors proposed to strengthen the research and development, enhance the innovation of selenium-enriched rice cultivation and processing, improve the formulation and supervision of local standard of selenium-enriched rice, develop the brand marketing strategy and “Internet +” selenium-enriched rice, and so on. It is of great importance to make full use of selenium-rich resources, promote the transformation of functional agriculture in Shitai county, and promote the steady growth of Shitai's economy.

Key words: Se-enriched rice, Shitai, development

摘要： 石台县具有发展天然富硒大米产业的天然富硒资源及优越的生态环境，境内有多个富硒大米生产基地，拥有“大山第一村”、“石台硒米”等多个品牌。由于石台县富硒耕地分布较为分散、富硒大米行业检测标准及市场监管不完善、品牌效应难以发挥，致使产业整体竞争力不强。本文提出加强富硒大米种植与加工技术的研发创新、完善富硒大米地方标准的制定与监管、发展品牌营销战略、“互联网+”富硒水稻等举措，对充分利用富硒资源，促进石台县功能农业转型及带动石台经济稳定增长具有重要意义。

关键词: 富硒大米, 石台, 产业发展